If you polled wine professionals to discover which region’s reds are on highest rotation on their personal playlist, we’d wager Piemonte would top the charts. Beneath the twin pinnacles of Barolo and Barbaresco, this landscape is strewn with gems for savvy buyers who thirst for brightness, perfume and vibrant structure at reasonable prices. What makes this pocket of northwest Italy so appealing? Well, you’re practically guaranteed unique personality and a clear sense of place, whether it’s Dolcetto d’Alba, Barbera d’Asti or Langhe Nebbiolo in your glass. With common threads of fresh fruit, savoury appeal, application at the table and life-affirming deliciousness, subtle shifts in structure and mineral nuance between variety and locale keep things endlessly enticing. The best producers—a category into which all the below fall—take these wines as seriously as they do their Barolo or Barbaresco. Every care is taken in vineyard and cellar to express grape and place and promote pleasure—with the key difference that these bottlings are raring to go at a younger age. Spanning benchmark growers Massolino, Sandrone and Albino Rocca to next-gen custodian Piero Busso and emerging superstar Lalù, the wines below represent some of Piemonte's best, most exciting drinking today.